Does relationship count every time?

Why a better relationship doesn't always generate a successful lead?

• Have you ever had the experience that a better relationship causes negative impact to the result you expect? 
• Do you think the closer the relationship you have with your customer, the higher chance you could win a deal?

If you want to be the best sales, you really need to figure out in which condition a relationship would work, or in which condition it wouldn't work. Thus you can put your effort in the right place.

Here is a good slide to help you to find out why and show you the right way to manage your relationships.

Interpersonal relationship from Yi-an Han

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